Inspired by the video web series ‘120 seconds’ on friends we Love https://www.friendswelove.com/ produced by DJ Moni and Mike Vargas, Efficacy is a web series created by The Bloom Effect’s Fiona Bloom. The goal of Efficacy is to capture the in depth character of immensely talented artists you may not know. It gives viewers a deeper lens into their lifestyle and history. The series will feature unusual, creative arrangements, camera effects and graphics designed by the artists. You’ll learn something new about the artists and will enjoy it too! You can see more episodes at the Bloom Effect Channel.
Internationally acclaimed vocalist Kelli Sae is not new to the limelight. As the former lead vocalist for global jazz/funk collectives, Incognito, Count Basic and Defunkt, she has seen the world, worked with world class musicians and learned that at the end of the day, all you have is you. Pure is not her first solo effort. She wrote, arranged and produced every song along with A-list musicians of her own choosing. Having survived the pain of divorce, losing her beloved mother to cancer, losing a friend to suicide and losing the willingness to continue as a featured singer for someone else ‘s gain; Kelli Sae had to dig deep to find out what she is really made of. She was amazed to find some serendipitous things. First, she survived it all. Second, she fell in love and married her female soul mate. Third, she wrote a collection of songs that will change her life, forever. And they will change yours, too.