NEW YORK /PRNewswire/ — The fight against heart disease, the number one killer of women, is an issue Campbell Soup Company keeps close to its heart. In 2008, Campbell is teaming up with six-time Grammy-award winner Toni Braxton and designer Lisa Perry to support the American Heart Association’s Go Red For Women movement. Perry created three exclusive Campbell’s red dress designs, and America is invited to vote on its favorite by visiting https://www.goredwithcampbells.com/. For each vote cast, Campbell will donate $1 to the American Heart Association (up to $100,000). The winning design will be unveiled by Braxton at the Woman’s Day Red Dress Awards to kick off American Heart Month (February).
Braxton was diagnosed with pericarditis, a form of heart disease, in her early 30s. Today, she leads a full and rewarding life and wants to help educate others. "As a survivor of heart disease, I am proud to work with Campbell to support the American Heart Association’s Go Red For Women movement to raise awareness and funds for a cause that is quite literally close to my heart," said Braxton. "When I was diagnosed, I had to make important, long-term diet and lifestyle changes. I hope my involvement with this campaign will emphasize the importance of identifying and reducing heart disease risk factors and motivate others to take action to protect their health."
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