Love Jill Scott? Make a video and “Have a Lovely Day”

(LosAngeles – August 15, 2011) – Hidden Beach Recordings and Centric TV Network have joined together to launch the contest to highlight the “Have A Lovely Day” campaign kicked off by the release of The Original Jill Scott from the vault  vol. 1 scheduled for release on August 29, 2011.   This campaign was inspired by the Jill Scott hit single, “Lovely Day.”  Fans are encouraged to submit videos which depict personal acts of kindness and volunteerism.

Hidden Beach has always stood for ‘quality music that touches you deep inside and makes you feel better,’” stated CEO Steve McKeever. When an artist like Jill speaks to our inner core it can actually make you feel good by the experience. Our goal is to create a movement that motivates people to help someone ‘Have A Lovely Day’ by sharing their personal random acts of kindness or by volunteering their talents to individuals and organizations in need.  With the ‘Do Good.  Feel Better’ video contest Centric has joined us in challenging everyone to make a difference wherever they are by using their talents to bring happiness to others.”

“We are excited to become a media partner in support of the “Have a Lovely Day” campaign by supporting the “Do Good.  Feel Better” video contest,” said Paxton Baker, EVP and GM of Centric.Centric also stands for good music which fosters positive mental health and well-being making our participation in the contest a perfect fit.  By using our on-line and on-air platforms to highlight the contest, we’re making the campaign visual by calling on video directors and music fans alike to tell their story of how people can make a difference for others.”

The Hidden Beach/Centric “Have A Lovely Day” video contest gives fans an opportunity to be ‘creative for a cause’ by creating videos which depict their personal interpretation of the campaign.  From dance routines to poignant testimonials, fans can make their own personal videos showing their acts of kindness and/or their personal volunteer efforts.  The submissions, due by August 29th, can be no shorter than :60 seconds and no longer than four minutes.  The first prize for the top-full-length music video is $500 donated in the winners name to the non-profit organization of their choice plus featured airplay on the Centric and at www.centrictv.com.   Other winning submissions will receive music prizes including the August 29th deluxe version of the Hidden Beach release of The Original Jill Scott from the vault vol. 1 and Hidden Beach catalog prize packs, as well as upcoming releases from the label that includes Naturally 7, Glen Scott and Jeff Bradshaw. For contest instructions visit www.havealovelyday.org/contest.

As part of the effort to encourage volunteerism, the campaign will occasionally highlight non-profit organizations that are doing good works across the country, driving fans to contribute and volunteer.  To spread the word, the “Have A LovelyDay” campaign includes social networking elements including “Cast Your Flower” for fans to adopt the “Have A Lovely Day” flower as their Facebook icon, as well as encourage sharing kindness via Twitter messages followed by #HaveALovelyDay!”

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