Southern Avenue is a dynamic and soulful R&B group hailing from Memphis, Tennessee. Formed in 2015, the band quickly garnered attention for their electrifying blend of blues, soul, and gospel, all infused with a modern twist. The group takes its name from a vibrant street in Memphis that runs through the city’s musical heart, a fitting homage to their roots.
The band was founded by Israeli-born guitarist Ori Naftaly, who moved to the United States to pursue his musical dreams. He teamed up with powerhouse vocalist Tierinii Jackson, whose commanding stage presence and emotive delivery became a signature of Southern Avenue’s sound. The lineup was rounded out by Tierinii’s sister, Tikyra Jackson, on drums, Jeremy Powell on keyboards, and Evan Sarver on bass.
Southern Avenue’s self-titled debut album, Southern Avenue, was released in 2017 under the Concord Music Group. The album was a critical success, showcasing their ability to blend traditional and contemporary influences seamlessly. Tracks like “Don’t Give Up” and “80 Miles from Memphis” highlighted their exceptional musicianship and deep connection to their musical heritage.
In 2019, the band released their sophomore album, Keep On. This record further solidified their place in the modern R&B scene, earning them a Grammy nomination for Best Contemporary Blues Album. Keep On featured a mix of up-tempo tracks and heartfelt ballads, with standout songs like “Whiskey Love” and “Savior” reflecting their growth and versatility as artists.
Southern Avenue’s third album, Be the Love You Want, dropped in 2021, showcasing a more refined sound while maintaining their soulful core. Produced by multi-Grammy winner Steve Berlin, the album includes hits like “Move into the Light” and “Push Now.”
Southern Avenue continues to captivate audiences worldwide with their infectious energy, heartfelt lyrics, and undeniable talent.
